For more information contact:
Laura Estandia, 937-496-3828
Dayton Bike Share Brand Revealed
Dayton, March 5, 2015 – Dayton Bike Share partners and volunteers unveiled today the official name and branding for the program that is scheduled to hit the streets this May – Link.
Downtown creative firm Catapult Creative developed the brand elements. The Bike Share Marketing Committee, made up of representatives from the community, including marketing and public relations professionals who are passionate about Dayton Bike Share, selected Catapult Creative for their creativity, energy and enthusiasm for the project.
“The committee wanted a name that was short, catchy and embraced the spirt of bike share in Dayton,” said Scott Murphy, Bike Miami Valley President. “The logo really captures the fact that Link is a bike transportation tool that can be used to connect downtown locations and surrounding neighborhoods.”
Bike Miami Valley Executive Director Laura Estandia announced Mayor Nan Whaley as the first official Link member. Estandia outlined the Link station map, which includes 24 stations throughout Greater Downtown.
“We used existing bike share data to determine trip attractors – things like neighborhoods, restaurants and businesses. We also gathered feedback from the public in our feasibility study, and worked with partners and sponsors to come up with the ideal system for Dayton,” explained Estandia. A copy of the station map can be found at linkdayton.org.
“The City of Dayton continues to support programs that make us a more bike-friendly community. We are committed to efforts that create vibrancy, and this initiative is a great of example of what we can do when we work together with our partners,” said Mayor Nan Whaley, a longtime proponent of the community benefits of cycling. “I am so excited to be the first Link member and look forward to being part of the inaugural ride in May.”
Dr. Michael Ervin, co-chair of the Downtown Dayton Partnership, recognized founding sponsors for the program and recognized the companies and organizations that are helping provide operational support for Link, which include Anthem Blue Cross and Blue Shield, City of Dayton, Five Rivers MetroParks, Montgomery County, New Belgium Brewing Company, PNC, Public Health – Dayton and Montgomery County’s Creating Healthy Communities Program, Sinclair College, and theUniversity of Dayton.
“Creating new active lifestyle options is a critical strategy in the Greater Downtown Dayton Plan since more people are looking for new ways to enjoy the outdoors, remain fit and get around using alternative modes of transportation,” added Ervin.
University of Dayton President Dr. Dan Curran was in attendance and spoke to UD’s commitment to the program.
"The University of Dayton is so pleased to be able to support the bike share program by sponsoring five stations on campus for bicyclists," said Daniel J. Curran, president. "Our region offers one of the best and biggest bikeway networks in the country. I’m one of thousands of people who get on these paths all the time, and I often see our students, faculty and staff biking on the trails. This new bike-share initiative will provide greater connectivity between our campus and downtown."
Link will be the 31st bike share system in the country when it launches in May. Users will be able to purchase 24-hour memberships for $5 at station kiosks when they arrive or $65 annual memberships. For a limited time only, annual memberships can be purchased online today for $10 off the $65 membership at www.linkdayton.org. The discount is available to the first 100 members of the program.
Greater Dayton RTA Executive Director Mark Donaghy announced that the empty store-front used for the news conference would soon be the home of the Link repair shop.
“When we were thinking about where to house the bike share maintenance, this space just spoke to us. It’s visible. It’s centralized. It’s filling space in our urban core. And Bike Share is just the start,” claimed Donaghy. “It is our hope to provide an incubator space for a local bike company to test retail here and be one step closer to opening a shop downtown.”